It's hard to know for certain in today's email world what truly makes a great email. Here, I have broken it down into 4 easy, key points for you to think about before the next time you hit send.

Picking up from last week, we have already established the purpose and fundamentals of email marketing.  But just a reminder, email marketing is an educated guess with a lot of hoping and we are past that point.  Shouldn't we now start using data analytics, business intelligence and behavioral modeling?  That is where we are going to pick up this week.

You may have heard that SEO (search engine optimization) is the new salesperson, but we could also make the case for why personalization is the new sales-person. While SEO is the practice of optimizing content for search engines to serve your site ideally on the front page of the search engine results page (SERPs), personalization goes one step farther while serving custom experiences to your potential leads and searchers.

Every year, thousands of executive’s flock to ASAE Annual in hopes of learning ways other associations have evolved their business models to meet the ever changing needs of the market.