Picking up from last week, we have already established the purpose and fundamentals of email marketing.  But just a reminder, email marketing is an educated guess with a lot of hoping and we are past that point.  Shouldn't we now start using data analytics, business intelligence and behavioral modeling?  That is where we are going to pick up this week.

You may have heard that SEO (search engine optimization) is the new salesperson, but we could also make the case for why personalization is the new sales-person. While SEO is the practice of optimizing content for search engines to serve your site ideally on the front page of the search engine results page (SERPs), personalization goes one step farther while serving custom experiences to your potential leads and searchers.

Every year, thousands of executive’s flock to ASAE Annual in hopes of learning ways other associations have evolved their business models to meet the ever changing needs of the market. 

You’ve come to the conclusion that you are sending too many emails without any real lift in leads, conversions or ROI. Maybe you’ve been using the same technology to send emails for some time now and it is time for a switch, so you begin to explore the buzz around marketing automation.

Are you having trouble connecting your marketing and communications teams? Do you understand the marketing tools you have at your fingertips? Are you interested in gaining insight on prospects and members? You are in the right place! Suzanne Carawan, Chief Marketing Officer here at HighRoad, exposes “marketing automation as a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social and more—so that you can understand buying signals” in her webinar “The Digital Black Box: Using Technology to Bring New Sales Opportunities to Light”.