Are you looking to generate more leads through Pinterest? If so – look no further! In this blog I will share the basics of Pinterest and review how to move your audience from your pin to your website!

We hear the phrase content marketing daily. Almost to the point where meaning becomes lost. This article will attempt to unravel the mystery of content marketing by looking at these two very important terms separately.

One of the best ways to get attention for your business, your services, and your products is by implementing a social media marketing plan.  Social media sites like Facebook, Twitter, YouTube and a host of other social sites are arenas where your business can get attention and gain traction.  Follow these 5 tips to get the most from your social media marketing efforts.

As you slide into your holiday weekend, perhaps we'll have you thinking about forms and funnels whilst gliding down a watery ride at your local water park. For that reason, I thought it would be fun to go through the thinking behind marketing automation, lead generation, and business development. Make your digital marketing efforts work harder for you, so you can play harder for the fourth of July. 

To make the most out of your search engine management campaigns, you need to make sure that your Google search click-through-rate (CTR's) are as high as possible. High CTR's in your Google search will not only bring you more customers, it will also lead Google to give you a higher ranking. Here are a few tips for increasing your CTR.

There are many benefits to event marketing.  From increasing brand awareness, to connecting with your prospects and customers, to using it as a platform for your product launch, event marketing is a key ingredient to boosting leads and sales for your business.  Yet there is one aspect of event marketing that most marketers are failing to capitalize on.  Using the event as an opportunity to gather fresh content for their content marketing strategy.  You see, each event offers a chance to capture amazing content to include into your marketing strategy.  It will add authenticity, relevancy, and creativity that will ultimately improve your bottom-line.  Here are six quick, easy ideas to create engaging content at your next event to bolster your content marketing strategy.