Social Media has a huge impact on today's digital marketing landscape.  It has become an indispensable tool for marketers and it's use is only going to grow.  However, social media trends are forever changing.  So it's vital to stay informed of those changes.  The infographic below lists 8 social media trends on the rise this year.

Marketing agencies are an associations secret weapon to success! Here at HighRoad we are a team of educated marketers that immerse ourselves in the latest trends and best practices of all things digital maketing. Having marketing enthusiasts like this by yourside will take your association to the next level and here is why: 

When you walk into a store and a sales representative immediately approaches you, what's the first thing that comes to mind? Probably some variation of "Let's hear how he's going to try to sell me this."

When you think of social media, you probably think of something frivolous.  You think of arguments on Facebook over the latest TV show, Pinterest photo galleries getting shared and re-shared, and Twitter storms that go on and on about celebrity gossip.  However, social media is much deeper than these day-to-day entertainments.  It's where we communicate with our friends and family, it's where we follow the companies whose products we use, and it is where we network to make connections. Nowhere is this clearer than on LinkedIn.  Referred to by some people as Facebook for professionals, LinkedIn is where people go to shake digital hands, exchange information, grow their network, and find work.  For companies looking for a new vein of social media marketing, LinkedIn is also a gold mine.  If you want to know how to get the maximum results for your efforts though, you should consider the following 5 tips.