When you think of social media, you probably think of something frivolous.  You think of arguments on Facebook over the latest TV show, Pinterest photo galleries getting shared and re-shared, and Twitter storms that go on and on about celebrity gossip.  However, social media is much deeper than these day-to-day entertainments.  It's where we communicate with our friends and family, it's where we follow the companies whose products we use, and it is where we network to make connections. Nowhere is this clearer than on LinkedIn.  Referred to by some people as Facebook for professionals, LinkedIn is where people go to shake digital hands, exchange information, grow their network, and find work.  For companies looking for a new vein of social media marketing, LinkedIn is also a gold mine.  If you want to know how to get the maximum results for your efforts though, you should consider the following 5 tips.

How do you get advertisers to buy from you? 

How does your organization's digital marketing compare to other associations and non-profits?  HighRoad Solution, in conjunction with Demand Metric, has for the fourth year in a row produced our annual 2017 State Of Digital Marketing In Associations Report.  The data for this report was obtained from more than 300 organizations and provides a global benchmark of where associations are today with their digital marketing efforts.  The infographic below lists 5 key findings of the report.  Take a look and see how you compare.

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The way in which consumers shop for goods and services has changed dramatically in the last decade.  Everyone is online today and it is there that consumers can be found and engaged with.  This fundamental shift in consumer shopping and buying habits means that marketers have had to change the way they market in order to reach these people.  Marketers today are changing their overall marketing strategies.  They are shifting their marketing efforts from traditional channels to digital channels and with this shift comes challenges.