*Information received from the Digital Media Strategy Blog

Social Media is a huge platform for marketers when it's leveraged properly. However, developing the perfect strategy for social can be quite daunting. Have no fear I am here to strip away the nonsense and focus on three trends worthy of your time. Whether you want to grow your social media presence or simply maintain followers, you will want to use these tips.

I’m sure by now you have heard of the shorthand for the buzzword user experience or “UX”. What is not clear is how it applies to everything that you do and how to go about optimizing for it. I am going to give you a couple of free tools and some pointers on how to incorporate UX thinking into your marketing practices for better ROI.

Without a good workflow, marketing automation can only work so well. These are things that within the association world, many have yet to taken advantage of! Implementing a good workflow into your marketing automation can be the difference between having an influx of new member activity or not. 

Gone are the days when a website was strictly viewed on a PC. Today technology and its contents are being taken on the go. For this reason, it is integral to optimize your website for mobile. There are countless tricks but today I am going to focus in on three.  

How does your organization's digital marketing compare to other associations and non-profits?  HighRoad Solution, in conjunction with Demand Metric, has for the fourth year in a row produced our annual 2017 State Of Digital Marketing In Associations Report.  The data for this report was obtained from more than 300 organizations and provides a global benchmark of where associations are today with their digital marketing efforts.  The infographic below lists some key findings of the report.  Take a look and see how you compare.

To see more Digital Marketing Infographics, visit our Pinterest page.