By: Liz Mackenzie on July 5th, 2017
How Effective is Your Content Marketing?
We hear the phrase content marketing daily. Almost to the point where meaning becomes lost. This article will attempt to unravel the mystery of content marketing by looking at these two very important terms separately.
What is the first thing that comes to mind when you hear the word content? Is it the remarkable stories you share on your blog? Is it the photographs and videos you carefully select to share with your audience? Is it the sound bites or podcasts you produce? It is that.... and so much more.
Content is everything you share on your website and includes text, images, video, and audio. The purpose of content is to trigger an emotional or intellectual response on the part of your audience that causes them to respond to a specific call-to-action. The content is usually non-promotional and should be informational, interactive, relevant, and if applicable, fun. A response to a CTA could be anything from registering for a weekly newsletter (email marketing) to actually setting an appointment to meet with them.
The content on your website and social media platforms should reflect your brand and your brand should reflect you.
Marketing includes any number of activities used by a business to increase sales. This includes all the channels a company uses to come in contact with a customer. During those moments of contact, prospects learn how a product or service can benefit them. The idea is to create content that is appealing enough for a customer to want more information and ideally to eventually make a purchase.
Digital marketing would certainly include the 4-P’s.
- Product – Understanding what customers want or need
- Price – Based on customer demand and what the competition is doing
- Place – Understanding distribution costs and the competitive dynamics of a regional market
- Promotion – Development of a marketing campaign that generates audience interest
We can conclude, therefore, that content marketing is like honey to a bee; it is anything created with the intent to attract and retain prospects and customers. Digital content marketing has unbelievable potential for reaching greater numbers of a target market than what has ever been experienced.
How about you? Are you keeping up with the constant changing landscape of content marketing? Contact us for more content marketing tips.