Successful email marketing begins with people opening and reading your messages; and whether they open your email depends almost entirely on the subject line. Just as the headline of an article or blog post must grab people's attention and entice them to read on, the subject line of your email must convince them to open and read your email message. As boring and mundane as it may seem, an important element of any subject line is the punctuation. Here are 3 ideas to help you effectively punctuate your email subject lines:

The common goal of an association’s marketing efforts is member engagement; however, the marketing approach that produces the most member engagement is the most difficult to execute. So, we uncovered some interesting insights through our annual Demand Metric marketing survey to learn more about event marketing and associations.

Our survey on the State of Digital Marketing in Associations for 2017 has just opened.  For the last 3 years we have made it our job to bring the world of associations an annual report on the continually changing digital landscape. We have recently opened the survey in order to collect the data we need from association professionals.  The study is conducted by our marketing partner, Demand Metric, and is here to help you benchmark where you stand within the world of digital marketing.

Staying current in the constantly evolving world of digital marketing can be overwhelming at times.  But if you fail to stay up to date with the latest trends, you may be left behind.  The infographic below lists 8 ecommerce trends to be aware of this year.

If you are confused by all the different online marketing and web design terminology, you are not alone. Two topics that sometimes become confused are social media marketing and social media optimization. Many people are bewildered by the two, and do not quite understand their intent, scope, and capacity. Therefore, today's article explores the meaning and differences between each.

The professional education and certification programs that associations offer have long been an effective tool for recruiting new members and increasing revenue.  This year these educational offerings may become the most effective tool an association has to accomplish these goals.  The value placed on these benefits of membership has been on the rise in recent years.  According to a study on member engagement by Abila, professional education and certification is identified by all age groups as one of the most important benefits obtained from association membership.  An article, written by Jessica Lane at Abila, explains in more detail why associations should focus on education this year and what the benefits of doing so are.