Facebook Groups are a thing in the past and LinkedIn Groups are our future. No matter if you are the creator or just a general member, the benefits are endless. Joining a group is easy by trying out their search tool or allowing LinkedIn to give you recommendations. As professionals we seek an environment where we can expand, share similar interests, and generate new leads. In order to advance we must find new creative ways to reach our target audience, which is the platform LinkedIN is setting. 

Webinars are a very effective form of content to use for lead generation.  Here are a few of the ways webinars can increase lead generation for your organization.

Many inbound marketing problems are directly related to a business' strategy. If your plan isn't right from the start, then your results will always be lackluster. 

It’s that time of year again!  Time to help us, help you!  Before our annual State of Digital Marketing report, comes the survey and we have just released it.  HighRoad’s digital marketing benchmark study done in conjunction with Demand Metric is a comprehensive report to help associations and non-profits compare the effectiveness of their marketing processes across a variety of areas.  Here’s just a short list of some information you’ll find in our previous reports:

 
For years and years we've been told that a picture is worth a thousand words. One single image can evoke a streamline of emotions which turns into energized behavior. This energized behavior from a simple picture now plays a major role in influencing purchase behavior. 

With the new year comes new opportunities to better align your marketing strategy with the latest trends and tools.  The infographic below looks at 7 key digital tactics you may want to pay attention to for continued success this year.