The concept of inbound marketing first came into being 10 years ago, and it was truly revolutionary.  It changed the world of marketing and made it possible for all organizations, big and small, to compete by leveling the playing field.  While the fundamentals of inbound marketing still hold true today, the ways in which consumers find, research, and purchase products have changed.  In addition, competition for their attention has increased greatly.  Because of these changes in consumer behaviour, marketers need to adjust their inbound strategies accordingly.

The percentage of organizations who have adopted a marketing automation solution has risen sharply over the last few years.  Marketers are discovering that implementing marketing automation simplifies their strategies and improves the outcome of their campaigns.  For those marketers who have yet to jump on the automation bandwagon we have found an article, written by Mike Madden at Marketo, that expains a few of the benefits of marketing automation.  In the article Mike lists 3 features of marketing automation that have changed his life for the better.  These 3 features were key to allowing him to optimise his workflows, improve his productivity, and increase his ability to run marketing campaigns that scale.  In this article Mike not only lists these 3 key features but also gives specifics on why they are so life changing.

The world of digital marketing is constantly evolving.  Marketing trends are forever changing.  So what aspects of digital marketing should you focus your efforts on this year?  The infographic below lists 8 trends to pay attention to in order to remain competitive.

Marketing automation can effectively perform a wide range of essential marketing tasks.  It's benefits to marketers are many and it can truly transform, in very favorable ways, how marketers do their job.  However, one quarter of all marketers are still not using marketing automation.  For those marketers who have yet to make the jump, we have found an article written by Nicki Howell at Act-On, that lists 4 of the following ways marketing automation can tranform and improve your marketing efforts.