The world of digital marketing is constantly evolving.  Marketing trends are forever changing.  So what aspects of digital marketing should you focus your efforts on this year?  The infographic below lists 8 trends to pay attention to in order to remain competitive.

Marketing automation can effectively perform a wide range of essential marketing tasks.  It's benefits to marketers are many and it can truly transform, in very favorable ways, how marketers do their job.  However, one quarter of all marketers are still not using marketing automation.  For those marketers who have yet to make the jump, we have found an article written by Nicki Howell at Act-On, that lists 4 of the following ways marketing automation can tranform and improve your marketing efforts.

Content marketing is the wave of the future, according to some. Since we've trained ourselves to ignore traditional marketing (changing the channel when commercials come on, installing AdBlock on our devices, etc.), businesses have turned to content marketing as a kind of Trojan Horse. Because a how-to blog series about caring for roses doesn't look like an ad, but it's still influencing readers to see you as a professional source. It cultivates loyalty, so that when you do ask them to follow your social media pages, share your posts, or go to your website to make a purchase, they're more likely to do so.

We just released this month's Shopper Marketing Methodology & Toolkit. This is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

The biggest reason online businesses fail is due to low or no conversions.  The Infographic below shows you ways to update your website and better engage your customers in order to increase your ecommerce success.

Digital marketing encompasses all online marketing strategies and these strategies are constantly evolving due to ever emerging new technologies.  That is a lot to know and, at the same time, keep current on.  Do you find yourself struggling at times over various aspects of digital marketing?  Wouldn't it be nice if you could ask your specific questions to someone who has the answers?  Well you can because we have a program at HighRoad U called Office Hours.  Every Wednesday from 3-4pm ET we will have a digital marketing expert available to answer your questions and end your struggles.  

We cover all aspects of digital marketing including but not limited to:

• Email Marketing
• Social Media Marketing
• Website Design & Function
• Interpreting Analytics
• Digital Advertising
• Search Engine Optimization
• Marketing Automation

So join us for Office Hours.  Bring your specific challenges or questions and get direct expert feedback and guidance.