The percentage of organizations who have adopted a marketing automation solution has risen sharply over the last few years.  Marketers are discovering that implementing marketing automation simplifies their strategies and improves the outcome of their campaigns.  For those marketers who have yet to jump on the automation bandwagon we have found an article, written by Mike Madden at Marketo, that expains a few of the benefits of marketing automation.  In the article Mike lists 3 features of marketing automation that have changed his life for the better.  These 3 features were key to allowing him to optimise his workflows, improve his productivity, and increase his ability to run marketing campaigns that scale.  In this article Mike not only lists these 3 key features but also gives specifics on why they are so life changing.

The world of digital marketing is constantly evolving.  Marketing trends are forever changing.  So what aspects of digital marketing should you focus your efforts on this year?  The infographic below lists 8 trends to pay attention to in order to remain competitive.

Marketing automation can effectively perform a wide range of essential marketing tasks.  It's benefits to marketers are many and it can truly transform, in very favorable ways, how marketers do their job.  However, one quarter of all marketers are still not using marketing automation.  For those marketers who have yet to make the jump, we have found an article written by Nicki Howell at Act-On, that lists 4 of the following ways marketing automation can tranform and improve your marketing efforts.

Content marketing is the wave of the future, according to some. Since we've trained ourselves to ignore traditional marketing (changing the channel when commercials come on, installing AdBlock on our devices, etc.), businesses have turned to content marketing as a kind of Trojan Horse. Because a how-to blog series about caring for roses doesn't look like an ad, but it's still influencing readers to see you as a professional source. It cultivates loyalty, so that when you do ask them to follow your social media pages, share your posts, or go to your website to make a purchase, they're more likely to do so.