As much as things change, they remain the same.  For decades, marketers have had the same mission: engage potential customers and get them to buy by delivering the right message based on their needs.  What has changed are the channels employed to deliver the message.  Years ago marketing messages were delivered primarily through print, radio, and TV.  Today marketers employ digital channels as well and video is the newest must have component of digital marketing.

Over 1 billion people worldwide access the internet from a mobile device.  If your organization does not yet have a mobile friendly website you're most likely experiencing lost opportunities.  The infographic below lists 7 reasons why you need a mobile friendly website now.

Today is National Pi Day. Not peach, blueberry or apple, but the math pi---the 3.14 or the 22/7 kind that you learned about somewhere along the way. If you are still stuck in yesteryear when math wasn't seen as a cool endeavor, math is now super cool and Pi Day is now a thing. There are a lot of great websites devoted to Pi Day, schools hold special math events and there's even a rap video about Pi.

The more you know about Pi, the more interesting it gets. Did you know everyone's birthday month and day can be found in Pi? Albert Einstein was born on March 14th? The curiosities of Pi abound and so do the stories surrounding Pi.

This combination of being global, outside of politics, intimate through personal experience of a shared education and universal truth, makes Pi a marketing goldmine. While many brands are trying to find these common grounds from which to make personal connections to individuals, it seems there are too few "safe zones" that we can utilize to connect people together.

The smart brands that can see the value of Pi Day and connect it with their brands are winning out. I have had several offers in my inbox today that all have leveraged Pi Day for special offers and a way to cut through the email clutter that now is the norm for the email user.

One of my particular favorites is from Restaurant.com who uses the snappy headline of "Pi Day Deals in Your Radius". The preview text then goes on to offer $15 certificates for only $3.14 and urges me to have Pi Day My Way.

Association Palooza is bringing leading DC-area association executives back to the table for provocative conversations about digital transformation in the association industry. Association executives attend for free. Enjoy lunch, learning, networking—and even earn CAE credits! Featuring speakers and experts from the association community.

Want to reach more prospects? Have you considered the many ways you can use social media video in your exchanges with customers? To improve customer interaction through using video presentations, your business should consider finding out what options are available for your social media marketing strategy.

We are now living in a digital world.  Today consumers spend a good deal of their time online.  It is where they go to search for information and products.  Consumers now research, find, and purchase on the web.  This is why organizations need a comprehensive, omni-channel, digital ecosystem.  In order for marketers to increase leads and expand their reach they need an inter-connected digital strategy that is capable of the following things: