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Jeanette Hausner

By: Jeanette Hausner on March 15th, 2017

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3 Marketing Fundamentals For Video Success

Content, Social & Digital Marketing

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

3 Marketing Fundamentals For Video Success 3-15-17.jpg

As much as things change, they remain the same.  For decades, marketers have had the same mission: engage potential customers and get them to buy by delivering the right message based on their needs.  What has changed are the channels employed to deliver the message.  Years ago marketing messages were delivered primarily through print, radio, and TV.  Today marketers employ digital channels as well and video is the newest must have component of digital marketing.

We found an article at BrightInfo, written by Michael Flanders, that explains why video is such an important message delivery tool.  The article also lists 3 fundamental ground rules on how to make a video that will deliver relevant messages based on customer needs.


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