Digital marketing is constantly evolving due to new technologies.  One component of digital marketing that seems to be here to stay for the foreseeable future is video.  Video consumption by consumers continues to rise.  By 2019 video may account for up to 80% of all consumer traffic worldwide.  The infographic below explains, through the use of statistics, why video now needs to be a part of any digital marketing strategy.

Inbound Marketing may sound like the latest business buzzword, but it's here to stay and it's time to make the switch. So, how will this switch affect your business?

Our Toolkit of the Month for March has just been released.  This Toolkit has been designed to provide you with practical advice for implementing online advertising campaigns.  This Toolkit will also help you evaluate the return on investment of your current advertising initiatives by providing an Online Advertising ROI calculator.  With the use of this Toolkit you can determine which of your advertising campaigns are resulting in a positive return on investment and should therefore be continued.

Thanks to our partners at Demand Metric, we're able to capture the story of where associations are in today's world of digital. We urge you to participate so that we can continue our research & share market trends with you.

As much as things change, they remain the same.  For decades, marketers have had the same mission: engage potential customers and get them to buy by delivering the right message based on their needs.  What has changed are the channels employed to deliver the message.  Years ago marketing messages were delivered primarily through print, radio, and TV.  Today marketers employ digital channels as well and video is the newest must have component of digital marketing.

Over 1 billion people worldwide access the internet from a mobile device.  If your organization does not yet have a mobile friendly website you're most likely experiencing lost opportunities.  The infographic below lists 7 reasons why you need a mobile friendly website now.