Many associations have yet to make the move to marketing automation.  If your organization still has not implemented a marketing automation solution you're missing out on the great benefits it has to offer.  Marketing automation allows you to do more with less.  It enables you to nurture your leads and move them toward membership 24 hours a day, 7 days a week.  Marketing automation achieves this in a more effecient and effective way than any marketing team could achieve on their own.  In addition, the data you obtain allows you to better understand which of your marketing campaigns are working and which aren't.  We found an article at Hubspot, written by Taylor Brennan, that explains in greater detail the benefits marketing automation has to offer associations and why you need it.

It's that time of year again where association marketers have an opportunity to re-engage with their non-engaged constituents. 

Digital marketing is constantly evolving due to new technologies.  One component of digital marketing that seems to be here to stay for the foreseeable future is video.  Video consumption by consumers continues to rise.  By 2019 video may account for up to 80% of all consumer traffic worldwide.  The infographic below explains, through the use of statistics, why video now needs to be a part of any digital marketing strategy.

Inbound Marketing may sound like the latest business buzzword, but it's here to stay and it's time to make the switch. So, how will this switch affect your business?

Our Toolkit of the Month for March has just been released.  This Toolkit has been designed to provide you with practical advice for implementing online advertising campaigns.  This Toolkit will also help you evaluate the return on investment of your current advertising initiatives by providing an Online Advertising ROI calculator.  With the use of this Toolkit you can determine which of your advertising campaigns are resulting in a positive return on investment and should therefore be continued.

Thanks to our partners at Demand Metric, we're able to capture the story of where associations are in today's world of digital. We urge you to participate so that we can continue our research & share market trends with you.