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Many associations have yet to make the move to marketing automation. If your organization still has not implemented a marketing automation solution you're missing out on the great benefits it has to offer. Marketing automation allows you to do more with less. It enables you to nurture your leads and move them toward membership 24 hours a day, 7 days a week. Marketing automation achieves this in a more effecient and effective way than any marketing team could achieve on their own. In addition, the data you obtain allows you to better understand which of your marketing campaigns are working and which aren't. We found an article at Hubspot, written by Taylor Brennan, that explains in greater detail the benefits marketing automation has to offer associations and why you need it.
To learn more check out our marketing automation resource page.
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