It’s that time of year again!  Time to help us, help you!  Before our annual State of Digital Marketing report, comes the survey and we have just released it.  HighRoad’s digital marketing benchmark study done in conjunction with Demand Metric is a comprehensive report to help associations and non-profits compare the effectiveness of their marketing processes across a variety of areas.  Here’s just a short list of some information you’ll find in our previous reports:

 
For years and years we've been told that a picture is worth a thousand words. One single image can evoke a streamline of emotions which turns into energized behavior. This energized behavior from a simple picture now plays a major role in influencing purchase behavior. 

With the new year comes new opportunities to better align your marketing strategy with the latest trends and tools.  The infographic below looks at 7 key digital tactics you may want to pay attention to for continued success this year.

Let’s be real -- the buying cycle in the association industry is much slower than in for-profit industries.  As a past for-profit sales manager, I basically had to forget everything I knew about sales rules and start fresh when I began working in the association industry.  In the for-profit industry, sales naturally move more quickly and the flow of the conversation is different.  Cold calling, being aggressive, and being blunt are expected. In the association industry, however, relationships matter and trying to sell someone something right away is, for the most part, frowned upon. 

Webinars are a great way to increase lead generation for your organization.  But in order for your webinar to be successful, you need to promote it.  The infographic below shares 10 effective ways to promote your webinars.