Let’s be real -- the buying cycle in the association industry is much slower than in for-profit industries.  As a past for-profit sales manager, I basically had to forget everything I knew about sales rules and start fresh when I began working in the association industry.  In the for-profit industry, sales naturally move more quickly and the flow of the conversation is different.  Cold calling, being aggressive, and being blunt are expected. In the association industry, however, relationships matter and trying to sell someone something right away is, for the most part, frowned upon. 

Webinars are a great way to increase lead generation for your organization.  But in order for your webinar to be successful, you need to promote it.  The infographic below shares 10 effective ways to promote your webinars.

The world of digital marketing is constantly evolving.  If businesses want to stay on top of the ball, they must be up-to-date with all of the latest changes and trends happening.  Content marketing is an important component that plays a huge role in any digital marketing strategy.  In this post, we will look at two critically important content marketing trends businesses should implement in the upcoming year if they haven't already.

Marketing Automation has really become a must-have today in order to remain competitive and to continue to be successful.  Over half of all B2B companies are now using marketing automation.  Is your organization among them, or are you still on the fence about making the move to marketing automation?  If your answer is the latter, we have a webinar that may help expel any confusion and answer questions you may have about implementing a marketing automation solution.  We know getting started can be a little intimidating.  After all, implementing a marketing automation platform can be confusing as well as a sizable investment for your organization.  That's why the American Marketing Association is presenting the webinar: 5 Secrets To Building Your Marketing Automation Machine on 1/31 at 1pm ET.  This webinar is sponsored by our partner, Act-On Software, and their Sr. Director of Marketing, Linda West, will be the speaker.  The webinar will give you a 6 step strategy for preparing to adopt marketing automation.  

Well-written content can change the way people think and act. It can have a major impact on people and help you show potential customers why they should consider your products and services over your competitors. Words matter and a quality copywriter can help you craft words into the right message.