Digital marketing encompasses all online marketing strategies and these strategies are constantly evolving due to ever emerging new technologies.  That is a lot to know and, at the same time, keep current on.  Do you find yourself struggling at times over various aspects of digital marketing?  Wouldn't it be nice if you could ask your specific questions to someone who has the answers?  Well you can because we have a program at HighRoad U called Office Hours.  Every Wednesday from 3-4pm ET we will have a digital marketing expert available to answer your questions and end your struggles.  

We cover all aspects of digital marketing including but not limited to:

• Email Marketing
• Social Media Marketing
• Website Design & Function
• Interpreting Analytics
• Digital Advertising
• Search Engine Optimization
• Marketing Automation

So join us for Office Hours.  Bring your specific challenges or questions and get direct expert feedback and guidance.

Content is still king of the marketing world.  There is a staggering number of blog posts published every day accross the globe. Competition for audiences is fierce.  So how do you rise above the noise?  Marketers who know what types of content perform best and know the best social channels and times to promote their content are more likely to be successful.  

Successful email marketing begins with people opening and reading your messages; and whether they open your email depends almost entirely on the subject line. Just as the headline of an article or blog post must grab people's attention and entice them to read on, the subject line of your email must convince them to open and read your email message. As boring and mundane as it may seem, an important element of any subject line is the punctuation. Here are 3 ideas to help you effectively punctuate your email subject lines:

The common goal of an association’s marketing efforts is member engagement; however, the marketing approach that produces the most member engagement is the most difficult to execute. So, we uncovered some interesting insights through our annual Demand Metric marketing survey to learn more about event marketing and associations.

Our survey on the State of Digital Marketing in Associations for 2017 has just opened.  For the last 3 years we have made it our job to bring the world of associations an annual report on the continually changing digital landscape. We have recently opened the survey in order to collect the data we need from association professionals.  The study is conducted by our marketing partner, Demand Metric, and is here to help you benchmark where you stand within the world of digital marketing.

Staying current in the constantly evolving world of digital marketing can be overwhelming at times.  But if you fail to stay up to date with the latest trends, you may be left behind.  The infographic below lists 8 ecommerce trends to be aware of this year.