We have just released our newest Toolkit, Webinar Planning.  Webinars are a very influencial form of content.  Many organizations have begun to embrace them as an effective tool for accomplishing multiple business goals.  These goals include lead generation, establishment as a thought leader, and education and training for both employees and customers.  If you don't yet have an established webinar program, this toolkit is designed to help guide you through the development of one.

Associations have marketing goals just like any organization to achieve bottom line results. These may revolve around goals to attract new members and retain existing members, raise funds around conferences and events, and sell comprehensive industry research. Regardless of the task at hand, it’s becoming increasingly difficult to reach audiences when they need a message, with the content they want, on the platform from which they consume the content.

Webinars are a very effective form of content for improving lead generation efforts.  The infographic below gives us some best practices for creating and promoting our webinars in order to drive more traffic to our websites.

Creating original, brand-specific content on your website is the most effective way for companies to reach their ideal audience.  But that tactic isn't only for for-profit organizations.  Nonprofits can see strong results from content marketing, too.  Successful nonprofits have a dedicated content marketing strategy.  In today's immense online world, vying for visibility and awareness online needs to start with targeted content marketing.

Webinars are an important part of any good lead generation strategy.  They can provide the highest return on our marketing investment over the shortest amount of time.  The infographic below shows us why webinars are such an effective content tool to use to obtain more high quality leads in a cost effective, timely way.

It can be difficult for marketers to successfully navigate today's digital landscape.  Here at HighRoad, we understand your pain.  That's why we created our educational initiative and named it HighRoad U.  At the U we have all our past webinars On-Demand and available for free anytime.  Our webinars span a multitude of digital marketing topics and are a convenient way to earn free CAE credits while learning digital marketing best practices.  Each month we cover a different topic.  During the month of January we will be exploring the topic of using webinars for lead generation.  Organizations are embracing webinars because they are a very effective content tool for driving lead gen.  The webinars we will present this month are: