Creating original, brand-specific content on your website is the most effective way for companies to reach their ideal audience.  But that tactic isn't only for for-profit organizations.  Nonprofits can see strong results from content marketing, too.  Successful nonprofits have a dedicated content marketing strategy.  In today's immense online world, vying for visibility and awareness online needs to start with targeted content marketing.

Webinars are an important part of any good lead generation strategy.  They can provide the highest return on our marketing investment over the shortest amount of time.  The infographic below shows us why webinars are such an effective content tool to use to obtain more high quality leads in a cost effective, timely way.

It can be difficult for marketers to successfully navigate today's digital landscape.  Here at HighRoad, we understand your pain.  That's why we created our educational initiative and named it HighRoad U.  At the U we have all our past webinars On-Demand and available for free anytime.  Our webinars span a multitude of digital marketing topics and are a convenient way to earn free CAE credits while learning digital marketing best practices.  Each month we cover a different topic.  During the month of January we will be exploring the topic of using webinars for lead generation.  Organizations are embracing webinars because they are a very effective content tool for driving lead gen.  The webinars we will present this month are:

Finding a method in attracting new customers can sometimes become tricky. Luckily, LinkedIn has created a specific network for professionals and like minded individuals. This key strategy makes it easier for you to find your target audience. The users that can be found on this platform are opting in to reveal information and network with you are your company for certain reason. For many associations, LinkedIN is an easier route, due to their members are already in this environment.  

2016 is now history.  As we turn our attention to the new year, we wonder what the marketing landscape will look like in 2017.  Will new trends emerge or will current trends continue to prevail?  If you have found yourself wondering also,  check out this article we found that gives some insight to this question.  In the article, written by Paige Musto at Act-On, 6 industry experts in the field share their thoughts about what the future holds for marketing.