Finding a method in attracting new customers can sometimes become tricky. Luckily, LinkedIn has created a specific network for professionals and like minded individuals. This key strategy makes it easier for you to find your target audience. The users that can be found on this platform are opting in to reveal information and network with you are your company for certain reason. For many associations, LinkedIN is an easier route, due to their members are already in this environment.  

2016 is now history.  As we turn our attention to the new year, we wonder what the marketing landscape will look like in 2017.  Will new trends emerge or will current trends continue to prevail?  If you have found yourself wondering also,  check out this article we found that gives some insight to this question.  In the article, written by Paige Musto at Act-On, 6 industry experts in the field share their thoughts about what the future holds for marketing.

Having numerous lead generation strategies is critical for any organization's continued success.  The infographic below lists the top lead generators across 7 digital marketing channels.  Take a look to see whether you are missing opportunities for generating new leads.

Digital marketing isn't necessarily a linear path.  It involves guiding the consumer in a consumer-driven market.  Fostering loyalty in digital marketing includes creating relationships with your audience via value-added content and interaction.  Here are some suggestions for creating stronger cycles of engagement: