Web personalization is a strategy that is gaining momentum among marketers today.  There is a reason for this.  With the rise of marketing automation, it is now possible to create meaningful, personalized interactions with your audience in real time and consumers want nothing less.  With web personalization you now have the ability to speak to your audience, not at them.  It allows you to target your message, across multiple channels, to the right people, at the right time.  We found an article at Marketo, written by Jessica Minasian, that looks at 5 ways to use web personalization in order to take your marketing to the next level.

Engaging website visitors through personalization is crucial.  Consumers today want and expect a more personal experience when visiting your site, so it's important that you deliver.  The infographic below, from our partner Marketo, explains why creating a personalized website experience matters.

HighRoad Solution is proud to be a distinguished sponsor for the 2017 Gold Circle Awards. The Gold Circle Awards recognizes extraordinary association marketing, membership, and communications excellence. Now is your chance to showcase your amazing work to fellow peers and members. 

If you've been in the business world for very long, the odds are high that you have received a request to connect with someone on LinkedIn, been added to a Twitter list or been notified of a virtual Facebook party.