Having numerous lead generation strategies is critical for any organization's continued success.  The infographic below lists the top lead generators across 7 digital marketing channels.  Take a look to see whether you are missing opportunities for generating new leads.

Digital marketing isn't necessarily a linear path.  It involves guiding the consumer in a consumer-driven market.  Fostering loyalty in digital marketing includes creating relationships with your audience via value-added content and interaction.  Here are some suggestions for creating stronger cycles of engagement:

Web personalization is a strategy that is gaining momentum among marketers today.  There is a reason for this.  With the rise of marketing automation, it is now possible to create meaningful, personalized interactions with your audience in real time and consumers want nothing less.  With web personalization you now have the ability to speak to your audience, not at them.  It allows you to target your message, across multiple channels, to the right people, at the right time.  We found an article at Marketo, written by Jessica Minasian, that looks at 5 ways to use web personalization in order to take your marketing to the next level.

Engaging website visitors through personalization is crucial.  Consumers today want and expect a more personal experience when visiting your site, so it's important that you deliver.  The infographic below, from our partner Marketo, explains why creating a personalized website experience matters.