HighRoad Solution is proud to be a distinguished sponsor for the 2017 Gold Circle Awards. The Gold Circle Awards recognizes extraordinary association marketing, membership, and communications excellence. Now is your chance to showcase your amazing work to fellow peers and members. 

If you've been in the business world for very long, the odds are high that you have received a request to connect with someone on LinkedIn, been added to a Twitter list or been notified of a virtual Facebook party.

This month we launched our first ever partner newsletter.  We are very excited to have this opportunity to reach out in this way.  Our partners are very important to us and through our relationships with them we have continued to grow.  Our new monthly newsletter allows us to share with our partners what we're doing and the latest news about our company.  Each month our newsletter will feature a message from our President, David Caruso.  In addition we will have updates and highlights about our educational programs and projects we are working on as well as announcements of new staff, new clients, and anything else new happening at our agency.  

We have the technology to be able to deliver personalized communications to consumers.  Consumers know this and expect it from us across all digital channels and devices.  The infographic below shows why segmentation and personalization are a top priority today and why marketers are struggling to deliver it.