The professional education and certification programs that associations offer have long been an effective tool for recruiting new members and increasing revenue. This year these educational offerings may become the most effective tool an association has to accomplish these goals. The value placed on these benefits of membership has been on the rise in recent years. According to a study on member engagement by Abila, professional education and certification is identified by all age groups as one of the most important benefits obtained from association membership. An article, written by Jessica Lane at Abila, explains in more detail why associations should focus on education this year and what the benefits of doing so are.
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