A recent report conducted by Columbia University’s Tow Center for Digital Journalism shared insights from organizations aiming to grow by converting readers into members. While news organizations have long led the charge for creating waves with clickable headlines and newsworthy stories, what’s changed is their source of revenue through membership. So, now we are taking successful initiatives from journalists and applying them to associations.
HighRoad is here to roadmap your association's digital transformation. We guide associations as they move away from traditional email marketing to email automation as a means to prepare for marketing automation. Adestra is an ideal platform for this transition.
Social media is nothing new in today's digital marketing world. You’ve heard of all the big ones, there's Twitter and LinkedIn or maybe you’re using an Instagram account for your upcoming event, or you are regularly posting content every week to your Facebook. With the ever evolving world of technology that we live in, sometimes it is hard to keep up with the new terminology that seems to be going in affect every other week, and even harder to learn where and how to implement that terminology.
I’m sure by now you have heard of the shorthand for the buzzword user experience or “UX”. What is not clear is how it applies to everything that you do and how to go about optimizing for it. I am going to give you a couple of free tools and some pointers on how to incorporate UX thinking into your marketing practices for better ROI.
Without a good workflow, marketing automation can only work so well. These are things that within the association world, many have yet to taken advantage of! Implementing a good workflow into your marketing automation can be the difference between having an influx of new member activity or not.