In the world of association marketing, a stranger is a member you just haven't met. Even so, many organizations are still reluctant to look up their old email lists and reach out to these unknown (yet potential) recruits.

*Information received from the Digital Media Strategy Blog

Social Media is a huge platform for marketers when it's leveraged properly. However, developing the perfect strategy for social can be quite daunting. Have no fear I am here to strip away the nonsense and focus on three trends worthy of your time. Whether you want to grow your social media presence or simply maintain followers, you will want to use these tips.

Before I start, I will always say that price structure is going to be your biggest obstacle with millennials. I was asking a friend, who isn't a member of associations, how they felt about joining one, to which I got: "We don't even like paying for the things we have to pay for." And after a pause asked: "is there a reason I’d have to join one?" 

I’m sure by now you have heard of the shorthand for the buzzword user experience or “UX”. What is not clear is how it applies to everything that you do and how to go about optimizing for it. I am going to give you a couple of free tools and some pointers on how to incorporate UX thinking into your marketing practices for better ROI.

Without a good workflow, marketing automation can only work so well. These are things that within the association world, many have yet to taken advantage of! Implementing a good workflow into your marketing automation can be the difference between having an influx of new member activity or not.