One of the best ways to get attention for your business, your services, and your products is by implementing a social media marketing plan.  Social media sites like Facebook, Twitter, YouTube and a host of other social sites are arenas where your business can get attention and gain traction.  Follow these 5 tips to get the most from your social media marketing efforts.

Automating campaigns is everyone’s dream and biggest fear.  Eliminating the amount of work and time that goes into building and testing these emails is always a win, right?   At some point we all want to be able to set it and forget it.  On the other hand, letting go of the control and trusting that the system will be accurate is the hardest piece, so it is important to eliminate the risk.  That said, one way to do that is to choose the method of deployment.  

Attracting new members and retaining current ones is vital to the success of your association.  Your association's abilty to keep it's members and visitors coming back leads to higher conversion rates and higher retention rates.  But getting them to return on a regular basis can be difficult.  The key to accomplishing this is to create a great online user experience.  

As you slide into your holiday weekend, perhaps we'll have you thinking about forms and funnels whilst gliding down a watery ride at your local water park. For that reason, I thought it would be fun to go through the thinking behind marketing automation, lead generation, and business development. Make your digital marketing efforts work harder for you, so you can play harder for the fourth of July. 

Does your organization have lapsed members? We all do! Not all hope is lost, however, if you run the right campaign.

Content marketing is the creation of quality blogs, articles, videos, and emails that seek to educate and inform potential buyers.  While the end game is the same as traditional marketing, content marketing is an approach that is more subtle.  By giving the buyer helpful content to make a more informed purchase decision, your brand is building a relationship with the buyer and establishing itself as knowledgeable and trustworthy.  The infographic below lists 7 reasons why content is still king.