I’m sure by now you have heard of the shorthand for the buzzword user experience or “UX”. What is not clear is how it applies to everything that you do and how to go about optimizing for it. I am going to give you a couple of free tools and some pointers on how to incorporate UX thinking into your marketing practices for better ROI.

Without a good workflow, marketing automation can only work so well. These are things that within the association world, many have yet to taken advantage of! Implementing a good workflow into your marketing automation can be the difference between having an influx of new member activity or not. 

Being a millennial, I have heard it all; from how difficult we are to sell to, work with, and understand. 

Struggling to grow your member base? If so – you are in the right place! Many associations are encountering a lull in member growth, however, there are ways to continue to grow your member base!

Gone are the days when a website was strictly viewed on a PC. Today technology and its contents are being taken on the go. For this reason, it is integral to optimize your website for mobile. There are countless tricks but today I am going to focus in on three.  

Spiders. Heights. Snakes. Email Marketing Automation. One of these is not like the other, can you guess which one?