I had a call today with an association who has hired new team members to help focus on members retention and growth. 

We hear the phrase content marketing daily. Almost to the point where meaning becomes lost. This article will attempt to unravel the mystery of content marketing by looking at these two very important terms separately.

There is one constant in the association world. One thing that no matter what the industry, how big or small or where they're located; associations are constantly trying to grow their membership base. Associations have come to a point where there is a generational shift happening and associations have realized that they have to start recruiting a brand new, tech savvy generation.

The marketing world is changing and marketers are getting smart about how they invest their efforts. More and more marketers are equipping themselves with Marketing Automation platforms to become data driven and efficient. Gone are the days when productivity was based on high email volumes. Now we know that it isn't about how many emails go out but how many interested users are reached and pushed down the funnel. Marketing Automation opens up the door to workflows that do just that, push interested users down a funnel to the point of conversion. Here is a quick guide on how to use workflows to entice interested users down the funnel.

One of the best ways to get attention for your business, your services, and your products is by implementing a social media marketing plan.  Social media sites like Facebook, Twitter, YouTube and a host of other social sites are arenas where your business can get attention and gain traction.  Follow these 5 tips to get the most from your social media marketing efforts.

Automating campaigns is everyone’s dream and biggest fear.  Eliminating the amount of work and time that goes into building and testing these emails is always a win, right?   At some point we all want to be able to set it and forget it.  On the other hand, letting go of the control and trusting that the system will be accurate is the hardest piece, so it is important to eliminate the risk.  That said, one way to do that is to choose the method of deployment.