Are you looking to generate more leads through Pinterest? If so – look no further! In this blog I will share the basics of Pinterest and review how to move your audience from your pin to your website!

Whether it is for a product, an event, or gaining new members, one of the most efficient ways of attracting traffic and new leads is through digital advertising. And if your goal is to attract young millennials, then social media advertising is probably on your radar. Beyond the obvious - you need an eye-catching ad, with a powerful call-to-action, a hard-working landing page, and a form for lead capture - what actually happens behind-the-scenes for your ad to show? What do impressions mean and what determines the cost-per-click? There are many factors that go on beyond the tangible assets of a digital ad.

I had a call today with an association who has hired new team members to help focus on members retention and growth. 

We hear the phrase content marketing daily. Almost to the point where meaning becomes lost. This article will attempt to unravel the mystery of content marketing by looking at these two very important terms separately.

There is one constant in the association world. One thing that no matter what the industry, how big or small or where they're located; associations are constantly trying to grow their membership base. Associations have come to a point where there is a generational shift happening and associations have realized that they have to start recruiting a brand new, tech savvy generation.

The marketing world is changing and marketers are getting smart about how they invest their efforts. More and more marketers are equipping themselves with Marketing Automation platforms to become data driven and efficient. Gone are the days when productivity was based on high email volumes. Now we know that it isn't about how many emails go out but how many interested users are reached and pushed down the funnel. Marketing Automation opens up the door to workflows that do just that, push interested users down a funnel to the point of conversion. Here is a quick guide on how to use workflows to entice interested users down the funnel.