Without a good workflow, marketing automation can only work so well. These are things that within the association world, many have yet to taken advantage of! Implementing a good workflow into your marketing automation can be the difference between having an influx of new member activity or not. 

Being a millennial, I have heard it all; from how difficult we are to sell to, work with, and understand. 

Struggling to grow your member base? If so – you are in the right place! Many associations are encountering a lull in member growth, however, there are ways to continue to grow your member base!

Gone are the days when a website was strictly viewed on a PC. Today technology and its contents are being taken on the go. For this reason, it is integral to optimize your website for mobile. There are countless tricks but today I am going to focus in on three.  

Spiders. Heights. Snakes. Email Marketing Automation. One of these is not like the other, can you guess which one?

How does your organization's digital marketing compare to other associations and non-profits?  HighRoad Solution, in conjunction with Demand Metric, has for the fourth year in a row produced our annual 2017 State Of Digital Marketing In Associations Report.  The data for this report was obtained from more than 300 organizations and provides a global benchmark of where associations are today with their digital marketing efforts.  The infographic below lists some key findings of the report.  Take a look and see how you compare.

To see more Digital Marketing Infographics, visit our Pinterest page.