Struggling to grow your member base? If so – you are in the right place! Many associations are encountering a lull in member growth, however, there are ways to continue to grow your member base!

Gone are the days when a website was strictly viewed on a PC. Today technology and its contents are being taken on the go. For this reason, it is integral to optimize your website for mobile. There are countless tricks but today I am going to focus in on three.  

Spiders. Heights. Snakes. Email Marketing Automation. One of these is not like the other, can you guess which one?

How does your organization's digital marketing compare to other associations and non-profits?  HighRoad Solution, in conjunction with Demand Metric, has for the fourth year in a row produced our annual 2017 State Of Digital Marketing In Associations Report.  The data for this report was obtained from more than 300 organizations and provides a global benchmark of where associations are today with their digital marketing efforts.  The infographic below lists some key findings of the report.  Take a look and see how you compare.

To see more Digital Marketing Infographics, visit our Pinterest page.

Are you looking to generate more leads through Pinterest? If so – look no further! In this blog I will share the basics of Pinterest and review how to move your audience from your pin to your website!

Whether it is for a product, an event, or gaining new members, one of the most efficient ways of attracting traffic and new leads is through digital advertising. And if your goal is to attract young millennials, then social media advertising is probably on your radar. Beyond the obvious - you need an eye-catching ad, with a powerful call-to-action, a hard-working landing page, and a form for lead capture - what actually happens behind-the-scenes for your ad to show? What do impressions mean and what determines the cost-per-click? There are many factors that go on beyond the tangible assets of a digital ad.