Before I start, I will always say that price structure is going to be your biggest obstacle with millennials. I was asking a friend, who isn't a member of associations, how they felt about joining one, to which I got: "We don't even like paying for the things we have to pay for." And after a pause asked: "is there a reason I’d have to join one?" 

Without a good workflow, marketing automation can only work so well. These are things that within the association world, many have yet to taken advantage of! Implementing a good workflow into your marketing automation can be the difference between having an influx of new member activity or not. 

Being a millennial, I have heard it all; from how difficult we are to sell to, work with, and understand. 

Whether it is for a product, an event, or gaining new members, one of the most efficient ways of attracting traffic and new leads is through digital advertising. And if your goal is to attract young millennials, then social media advertising is probably on your radar. Beyond the obvious - you need an eye-catching ad, with a powerful call-to-action, a hard-working landing page, and a form for lead capture - what actually happens behind-the-scenes for your ad to show? What do impressions mean and what determines the cost-per-click? There are many factors that go on beyond the tangible assets of a digital ad.

As you slide into your holiday weekend, perhaps we'll have you thinking about forms and funnels whilst gliding down a watery ride at your local water park. For that reason, I thought it would be fun to go through the thinking behind marketing automation, lead generation, and business development. Make your digital marketing efforts work harder for you, so you can play harder for the fourth of July. 

To make the most out of your search engine management campaigns, you need to make sure that your Google search click-through-rate (CTR's) are as high as possible. High CTR's in your Google search will not only bring you more customers, it will also lead Google to give you a higher ranking. Here are a few tips for increasing your CTR.