As part of our HighRoad User training initiative, we offer office hours with a marketing expert once a month. Over the last few months, we have even narrowed that down and added an office hour session for all of the CPA Societies. In that session you can expect to find me, your Client Success Manager for many of the CPA Societies answering your questions, demonstrating new offerings, and troubleshooting technical issues. Often we also have my technical colleague on that call as well to help with any integration questions and more technical inquiries.

Many non-profit websites experience mediocre conversions because they send traffic to their home pages or to an ordinary page with a form on it. Driving traffic, whether through paid advertisements or social media campaigns, exacts a cost in either money or time. Of course, time is money if your digital marketing person is paid a wage or salary. Therefore, you want to make the most of your efforts by sending traffic to landing pages designed for specific campaigns.

My friends always have a hard time understanding what it is exactly I do; so I always start by asking, “Do you have a required certification you need for your job?”

And I’d say 30% of the time the answer is yes but if the answer is no, then I have to go down another path of questions: “Are you a member of an honor society? Are you a member of a professional organization? Have you heard of the NRA?” 

9 times out of 10 this will get me a yes, so from there I ask if they have ever received an email from one of these places, etc.

Social media marketing is something your association has either been using for years now and you have believe you have it mastered, or its one of those things that has always been a good idea, and something that is “on the roadmap”. No matter what scenario you find yourself in today, here are some tips and tricks on how to take your social media content to the next level (with minimal to no extra effort from you!).

Have you ever tried to learn a new language? It is frustrating yet fun but at the end of the day it will still be a second language to you. 

*Information received from the Digital Media Strategy Blog