July 23rd, 2020
As an association marketer, you likely have an e-newsletter that you send out to your members on a regular basis. This newsletter contains valuable information about upcoming events, opportunities for personal and professional development, and news in your industry. All of this information is great, but it can be difficult to select the topics that are broad enough to apply to your entire audience yet specific enough to deliver meaningful content that keeps your members engaged.
May 20th, 2020
Here at HighRoad, we’re passionate about helping associations select the right tools for their marketing technology stacks. Choosing the right marketing automation platform and email marketing system is a crucial step toward growing, engaging, and retaining members and customers. However, utility of these tools can be limited if the data isn't at the helm. If data within your digital platform isn't integrated with the data held in your Association Management System (AMS), then your platform output will fall short.
Marrying this data on an ongoing basis is what tells the full story about each individual. It's what makes a marketer truly data-driven and goal-tied. As such, today, we’re diving into our flagship integration product―our Plus Connector.