As an agency focusing solely on associations, we want to seek out what’s working, make educated guesses with surfacing trends and recommendations about new technologies, so that we can apply methodology specifically towards the needs of the association. If it’s helping to grow a for-profit organization, how can we manifest the same results for a 501(c) 6 depending on membership, events, advocacy, and education for revenue?

HighRoad is here to roadmap your association's digital transformation. We guide associations as they move away from traditional email marketing to email automation as a means to prepare for marketing automation. Adestra is an ideal platform for this transition. 

Email marketing is driven by numbers. Every time an email is launched, email marketers meticulously analyze who opened it, who clicked what, and who unsubscribed. Unsubscribes (although inevitable) are an email marketers worst nightmare. So what do you do when subscribers choose to opt out of email with your company? You get out there and get them back. Check out these simple steps to getting users to opt back in and start saying yes to more emails.

First, defining what customer experience is will help lay the foundation for how associations can apply it to their member services. Customer experience is a culmination of product, service, and the experience before and after a sale that results in how the customer perceives your brand.

The symptom is unusually high click through rates in your email sends. We have seen it occur across multiple email service providers and even marketing automation software - and it often occurs when initially sending from a new platform. It happens because some email services have virus checking software that opens links in an email to ensure they are safe to pass through to a users mailbox. Many times the victims happen to send to entities that include schools and hospitals because these entities often have more strict spam filters enabled. If you fall into one of those categories (and sometimes even if you don’t), this could be something you are experiencing on the reporting side of your email program.

As the new year rolls into week two, you may be reflecting on the goals you have set for yourself and your organization. “Whether you’re about to embark on a massive digital transformation or looking to bring a few departments and work streams closer together, focusing on the right project management tool and leader, can help put you on a path to success in 2018," stated Tim Ebner, senior editor for Associations Now.