Already boasting, the “world’s largest organization representing specialists who treat the ear, nose, [and] throat,” can now add multiple award winner for innovation in marketing technology in their back pocket. We’re just drying the digital-ink from our last announcement of their ASAE MM&C Gold Circle award in June, only to turn around and discover the American Academy of Otolaryngology has received yet another award! What could be causing AAO-HNS to be winning all these awards you’re wondering? The Academy, representing, 12,000 otolaryngologists (head and neck surgeons), makes member benefits personal with HighRoad’s Intelligent Contextual Email - or ICE for short.

HighRoad is pleased to announce our participation at .orgSource’s round table event on June 20, 2018. HighRoad’s very own Senior Digital Advisor, Aimee Pagano, will be leading the round table discussion, Using Marketing Automation to Drive Customer Motivation. As the digital landscape is shifting, associations of all sizes are adopting marketing automation to bridge the member retention gap and sustain a successful recruitment strategy.

Recently, I had the pleasure of pounding the proverbial charcoal grey carpet at ASEA’s MM&C Conference, held in D.C. Teeming with nearly 1,000 marketing and membership leaders in the association space, the event was a breath of fresh air in terms of digital possibility and receptiveness.

MMCC week is here! For those of you who are new to the association world, ASAE is holding their annual Marketing, Membership, and Communications (MMC) Conference at the Washington Convention Center. Attendees at #MMCCon can anticipate sessions on topics such as effective marketing, new technology trends, member recruitment, and more.

If you have been to an association technology conference, you have seen organizations get recognized for their innovation and execution when it comes to membership management and marketing.

What is it?

Set to take effect May 25, 2018, the EU General Data Protection Regulation (GDPR) was designed to systematize data privacy laws across Europe, protect the data privacy of EU citizens, and empower residents of the EU with more control over their own personal data, giving them a say about how their data is handled, including what information is used, whether it is transferred to third parties, and when it is erased. At the same time, the legislation takes additional aim at reshaping the way organizations approach data in an increasingly data-driven and digitally expansive world.