When you’re trying to increase your association membership figures, you have to ask yourself two big questions: how do you attract new members, and how do you hang onto the members you’ve already got?

Every association needs to try to attract new members, especially those associations that are experiencing membership decay as long-term members move towards retirement. But is it possible to grow your membership without a huge advertising spend or a massive recruitment push?

Low member engagement is a major concern for every organization.

Membership decay is a pressing problem for many associations, even those with excellent engagement statistics.

Many associations are facing a daunting generational challenge. Baby Boomers are retiring en masse, having provided many associations with a stable membership for the past 40 years.

Every hour of every day, data is accumulating in the depths of your tech stack. If you can make sense of this data, you'll find everything you need to increase membership, build engagement and offer the kind of programming that your members desperately want.

But how do you turn data into insight?