One of the frustrating things about member engagement is that it’s such a vague concept. We know engagement matters, we know we need engagement, we know that we’ll lose members if they are not engaged. And yet, it's hard to say exactly what engagement is.

Technology doesn’t just make it easier for associations to connect with their members – it also makes it possible to measure how connected members feel to the association.

Content marketing is one of the most widely-used tactics in the digital age. It seems easy, but it calls for a host of creative and technical skills within your marketing team.

For technology leaders working in association management, there’s one question that comes up again and again. Should we use dedicated association management software solutions, or can we switch to a generic mainstream alternative?

As with all tech-related decisions, the answer is: it depends on your circumstances.

Marketing for associations takes different forms. Marketing automation tools and email automation tools sometimes get confused with each other. While they do share some functionality, your marketing strategy depends on knowing the difference and knowing how to get the best from each.

You might have a great association marketing plan, but nothing will come of it unless you have the right tools to turn plans into actions.