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Jeanette Hausner

By: Jeanette Hausner on May 25th, 2016

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Measuring Member Engagement To Discover Your Super Members

Lead Generation & Growth Strategies | Analytics & Measurement | membership marketing


With the growth of technology, you have the abilty to accumulate massive amounts of data about your members.  Your members know this and so they expect more personalized interactions with you.  This vast amount of data can seem overwhelming, but if you analyze it strategically, you can discover who your super members are.  Super members are members within your association who are already engaged and interacting in ways that drive retention and attract new members.  These super members are key, and by better understanding who they are, you can work with them to increase member engagement.  Our partner, Abila, has a good article, written by Kim Sorin, on the four steps to measure member engagement and discover who your super members are.

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Want more? Visit HighRoadU, to register for upcoming live webinars or to view our On-Demand webinar library. To learn more more ways to engage and grow your membership, watch our May webinar series: Using Social Media To Grow Membership.

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