Low member engagement is a major concern for every organization.

Membership decay is a pressing problem for many associations, even those with excellent engagement statistics.

Many associations are facing a daunting generational challenge. Baby Boomers are retiring en masse, having provided many associations with a stable membership for the past 40 years.

Every hour of every day, data is accumulating in the depths of your tech stack. If you can make sense of this data, you'll find everything you need to increase membership, build engagement and offer the kind of programming that your members desperately want.

But how do you turn data into insight?

One of the frustrating things about member engagement is that it’s such a vague concept. We know engagement matters, we know we need engagement, we know that we’ll lose members if they are not engaged. And yet, it's hard to say exactly what engagement is.

Technology doesn’t just make it easier for associations to connect with their members – it also makes it possible to measure how connected members feel to the association.