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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

marketing-technology

Blog Feature

By: Maneesha Manges
February 5th, 2020

When associations start planning to adopt a new marketing platform, they focus on the technical issues involved. Will the new platform work? Will it integrate with the other systems? Will we be able to run reports? 

But these technical issues are usually the easiest part of the upgrade process.

There are lots of other issues you’ll face when trying to adopt a new platform. Most of these roadblocks are related to people and processes – not the technology itself. 

None of these problems are insurmountable. You just need to be prepared and plan ahead. 

Blog Feature

By: Maneesha Manges
January 28th, 2020

When you form a strategic partnership with a consultant, they will offer your association guidance and support as you tackle some of your most challenging questions. How do you set realistic goals? How can you improve your processes? How do you get your team up to speed? These are all things that a consultant can help you figure out. 

Blog Feature

By: Aimee Pagano
December 12th, 2019

Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform. 

Blog Feature

By: Adam Higgins
December 10th, 2019

The top challenge associations reported with data was the difficulty in tracking it to marketing campaign results (often called data or campaign attribution). This makes marketing automation a must-have for associations. The right marketing automation platform, can help you generate leads, improve conversion rates, and analyze every step of the user journey — everything you need to see healthy membership growth. 

Blog Feature

By: Adam Higgins
December 5th, 2019

Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform. 

Blog Feature

By: Aimee Pagano
October 15th, 2019

Rather than reinvent the wheel, you can simply look to other associations and find out about the important lessons they’ve learned during their digital transformation projects. Most of your peers in the association space will offer the following tips: