Marketing automation is all the craze in the business world and is finally making it's way into the association and non-profit world. Many aspects of digital marketing can be automated to save time and improve results. Below are some current marketing automation trends.

When you walk into a store and a sales representative immediately approaches you, what's the first thing that comes to mind? Probably some variation of "Let's hear how he's going to try to sell me this."

How do you get advertisers to buy from you? 

There seems to be this struggle between IT and Marketing teams; each feeling the other is a threat, which causes tension. The fact of the matter is we need each other! This trend isn’t new, it has been creeping its way from tread to reality as more and more organizations are accepting they need to be data-driven. But who controls that data? IT? Marketing?