Raise your hand if you have the bad habit of constantly having too many tabs open. As marketers, it simply comes with the territory. We have 16 different logins for seven different social media channels and then another one open to schedule and publish across those channels. We have one tab open for our email platform, another for our Association Management Software - all while Slack is constantly pinging us for project updates (and the latest funny memes). And when our computer decides to automatically restart because we hit the threshold, it's like a cold splash of water in the face.

Social Media is a huge platform for marketers when it's leveraged properly. However, developing the perfect strategy for social can be quite daunting. Have no fear I am here to strip away the nonsense and focus on three trends worthy of your time. Whether you want to grow your social media presence or simply maintain followers, you will want to use these tips.

The marketing world is changing and marketers are getting smart about how they invest their efforts. More and more marketers are equipping themselves with Marketing Automation platforms to become data driven and efficient. Gone are the days when productivity was based on high email volumes. Now we know that it isn't about how many emails go out but how many interested users are reached and pushed down the funnel. Marketing Automation opens up the door to workflows that do just that, push interested users down a funnel to the point of conversion. Here is a quick guide on how to use workflows to entice interested users down the funnel.

Automating campaigns is everyone’s dream and biggest fear.  Eliminating the amount of work and time that goes into building and testing these emails is always a win, right?   At some point we all want to be able to set it and forget it.  On the other hand, letting go of the control and trusting that the system will be accurate is the hardest piece, so it is important to eliminate the risk.  That said, one way to do that is to choose the method of deployment.  

As you slide into your holiday weekend, perhaps we'll have you thinking about forms and funnels whilst gliding down a watery ride at your local water park. For that reason, I thought it would be fun to go through the thinking behind marketing automation, lead generation, and business development. Make your digital marketing efforts work harder for you, so you can play harder for the fourth of July. 

Does your organization have lapsed members? We all do! Not all hope is lost, however, if you run the right campaign.