Marketing automation is a great tool that can be used in all stages of the buyers' journey.  Email is still the preferred channel that marketers use to communicate with prospects and customers.  Marketing automation that is used for email campaigns works extremely well and generates great results.  However, marketing automation isn't just for email anymore.  While it's true that automated emails continue to be the backbone of marketing automation, you need not stop there.  If you're only using marketing automation for email, you're missing out on other communication channels it can be used for.  We have found an article at Act-On, written by Pam Neely, that lists 8 channels, in addition to email, with which to use marketing automation.  Pam explains how using marketing automation with each of these 8 other channels will benefit you.

Marketing Automation is scary powerful and can also be scary expensive but I have a few secrets that can help you add marketing automation but also keep the cost down.

What are the latest digital marketing trends you should be paying attention to?  There are now so many digital channels, tactics, and technologies available, that deciding what to focus on can be difficult.  The infographic below highlights the 6 digital marketing trends predicted to have the biggest impact on digital marketing this year.

Research Evidences Digital Transformation in the Non-Profit Industry

This week my fellow Client Success Manager Arielle Irizarry and I joined forces to bring you the top five things you need to know about marketing automation. The buzz has shifted in the association world. A few years ago email marketing was the hot topic but now a days there is a new kid on the block, marketing automation. So what is marketing automation, how is it different from email marketing and why does it matter for associations? Here are the top five things you need to know about marketing automation and why it is changing the world of digital marketing.