Successful email marketing begins with people opening and reading your messages; and whether they open your email depends almost entirely on the subject line. Just as the headline of an article or blog post must grab people's attention and entice them to read on, the subject line of your email must convince them to open and read your email message. As boring and mundane as it may seem, an important element of any subject line is the punctuation. Here are 3 ideas to help you effectively punctuate your email subject lines:

If you are confused by all the different online marketing and web design terminology, you are not alone. Two topics that sometimes become confused are social media marketing and social media optimization. Many people are bewildered by the two, and do not quite understand their intent, scope, and capacity. Therefore, today's article explores the meaning and differences between each.

Many inbound marketing problems are directly related to a business' strategy. If your plan isn't right from the start, then your results will always be lackluster. 

Well-written content can change the way people think and act. It can have a major impact on people and help you show potential customers why they should consider your products and services over your competitors. Words matter and a quality copywriter can help you craft words into the right message. 

If you've been in the business world for very long, the odds are high that you have received a request to connect with someone on LinkedIn, been added to a Twitter list or been notified of a virtual Facebook party.

To maintain a successful social media marketing strategy, organizations must monitor their tactics and plans closely, re-evaluate them constantly, and make adjustments based on the latest trends and developments. With the new year fast-approaching, now is a good time to review some social media trends to watch for in 2017.