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Liz Mackenzie

Blog Feature

By: Liz Mackenzie
December 2nd, 2016

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The say people don’t read nowadays.  But boy are they wrong.  Recent studies confirm that people indeed prefer written content over every other type of content.

Blog Feature

By: Liz Mackenzie
November 17th, 2016

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In today's world businesses need a responsive website. As consumers increasingly browse the web from their mobile devices, a website that adjusts to their need dynamically will become both expected and necessary. To help you make the switch, here are 8 business benefits of responsive website design.

Blog Feature

By: Liz Mackenzie
November 10th, 2016

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It's common to see businesses get carried away with trivial aspects of SEO. Instead of worrying about the exact keyword frequency in your articles, you should focus more on the fundamentals that will determine your site ranking on search engines. Here's what we're talking about: 

Blog Feature

By: Liz Mackenzie
November 4th, 2016

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No matter what product or service you’re selling, it’s easier to market it on the internet than by using traditional advertising methods. Whether you’re a real estate agent, a self-help guru, a fitness club or a florist, you can benefit from digital marketing trends.

Blog Feature

By: Liz Mackenzie
October 28th, 2016

Untitled_design_43.jpgWith over 1 billion active users on Facebook, this social network is buzzing with your target audience with many opportunities to drive fresh, ongoing traffic to your website. You see, consumers are looking to follow and connect with their favorite brands on social media. Additionally, social media sites are sending huge amounts of traffic to websites. By boosting your presence on Facebook and creating ways for your followers to engage with your brand, you can greatly improve the traffic generated to your business website or blog.

Blog Feature

By: Liz Mackenzie
October 21st, 2016

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Any growing business or organization that wants to have long-term success in today's digital world must learn to take advantage of digital content.  While there is still value in physical business collateral such as books, brochures, magazines, informational pamphlets and the like, what's becoming a standard for practically every professional industry is for businesses to produce online content for a digital audience.  If you're wondering how to best approach digital content for your business to ensure that it's helping rather than hindering your goals, here are 5 important rules when writing digital content: