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Liz Mackenzie

By: Liz Mackenzie on November 17th, 2016

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8 Important Benefits Of Responsive Website Design

Mobile Marketing | Content, Social & Digital Marketing

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

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In today's world businesses need a responsive website. As consumers increasingly browse the web from their mobile devices, a website that adjusts to their need dynamically will become both expected and necessary. To help you make the switch, here are 8 business benefits of responsive website design.

1) Satisfy Your Current Audience

Make no mistake, the likelihood of your audience seeking you out on mobile devices is high. And when they visit your website, they will expect a design that helps them browse and navigate through it regardless of their device. Mobile friendly means optimized for tablets and smartphones, as it relates to the content, navigation, and size of the page.

2) Increase Your Mobile Audience

But your current audience is not the only beneficiary from a responsive design. You will also begin to attract new consumers, who may not have even considered your site otherwise. That is especially true if you are looking to target a younger audience, as 18-29 year olds increasingly rely on mobile devices as their only means of accessing the internet.

3) Increase Conversions

Thanks in large part to their user-friendliness, responsive websites also convert better than their non-optimized counterparts. Studies consistently find these types of websites to generate more leads and customers than their static counterparts.

4) Search Engine Optimization

It had long been rumored among marketing experts that having a mobile-friendly website would improve your rank on search engines. That became a fact in April last year, when Google announced its vaunted 'Mobilegeddon' update, which began to penalize static websites on mobile searches with lower rankings. The many SEO benefits of a responsive website are too numerous to list here, but this post is a great place to start.

5) Page Load Reduction

A responsive website also means that your pages will load faster for mobile users, which is an invaluable advantage in today's instant gratification environment. 47% of consumers expect your site to load in 2 seconds or less, and mobile optimization can help you get there.

6) Reduce Duplication

In the past, a popular solution to dealing with the undeniable increase in mobile visits was to create a new, duplicate version of your site for mobile devices. But that duplication means significant work, as you have to update both versions simultaneous. A responsive website, of course, takes care of this problem as well.

 

7) Competitive Advantage

Crucially, a responsively designed website also gives you an important advantage over competitors who may not have optimized their website as such. If consumers have to choose between a business that makes its information easy to find on any device, and one that requires zooming, scrolling, and more, they will always choose the former over the latter. At the very least, having a responsive website means you will catch up to competitors who have already made that step. Ideally, you will be the first to make it, and gain the competitive advantage as a result.

8) Working for the Future

The mobile revolution is not about to stop. Some experts now predict desktop computers to go extinct within five years, as mobile internet usage continues to move up and surpass its more traditional counterpart. Even if you cater to an audience that is not yet predominantly surfing the web from their smartphone or tablet, chances are that won't be the case forever. By switching to a responsive design now, you can ensure that you're ready for the mobile future before it happens.

In short, a responsive website that is optimized for all mobile devices is becoming increasingly crucial to helping you and your business succeed. To learn more about developing a site that fits your business needs, contact us.