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Liz Mackenzie

By: Liz Mackenzie on November 10th, 2016

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The 5 Lowest Hanging Fruits With Respect to SEO

Lead Generation & Growth Strategies | Analytics & Measurement | Content, Social & Digital Marketing

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It's common to see businesses get carried away with trivial aspects of SEO. Instead of worrying about the exact keyword frequency in your articles, you should focus more on the fundamentals that will determine your site ranking on search engines. Here's what we're talking about: 

Your user experience

Your website's user experience is one of the most valuable assets you have. The whole point of having a website is to guide prospective customers through the buying process, and optimizing your user experience is the best way to do that. 

Moreover, your user experience factors into your SEO. According to a recent Search Engine Land article, it's important that users are able to find information intuitively on your site: 

"It’s not enough to have the best answers, the best products or the best services. You also have to make sure you provide the best on-site experience for your visitors. This means having navigation that helps them quickly find solutions, and having content that answers a variety of questions and offers specific advice. It means making it easy for visitors to flow from page to page getting the information they want with as much ease as possible."

Your mobile design

Google made it abundantly clear in 2015 that businesses must have mobile-friendly sites. The real danger here is that not having a mobile site will factor negatively in your site ranking, almost to the point where it will compromise all of your other SEO efforts. Therefore, switching to responsive design can have a great impact on your SEO.  

Your on-site content

Google wants to send users to sites that feature great content. Maintaining a blog shows Google and users that you're active and dedicated to your craft. 

A recent Practical Ecommerce article explains why content creation is one of the best investments with respect to online marketing. According to the article, prospective customers want to learn more about your products and industry:

"If you sell razors, you’ll be pleased to know that not only do consumers want to buy razors in large numbers, they also want to know “how to shave properly” and “how to prevent razor burn.” Adding up the search demand — how many searches are conducted per month for the products you offer and the problems you solve — tells you the size of your opportunity."

Your off-site content

There are other ways to build your site's domain authority than writing blogs. You can also write articles for other websites and add backlinks to your site. Quality is the most important factor here in regard to both the content and the sites you work with. This is a great opportunity to expand your marketing reach, so put your best foot forward. 

Your social media signals

And finally, the link between SEO and social media is becoming stronger as time goes on. Google now considers your social signals when determining the quality of your site's backlinks. 

This Sociable article explains the process and asserts that this is the true determinant of your site ranking: 

"The number of link-backs to your website is what determines how high the ranking will be on Google Search Engine Results Pages (SERPs). However, there are limitations to this as factors such as keyword stuffing, creating fake websites that may link back to your website, or the use of invisible text in an effort to manipulate optimization is considered as black-hat or overly-aggressive SEO techniques. Therefore, Google makes use of Facebook posts, Tweets, +1s and other social signals which show that your site is not manipulated."

 Your user experience, mobile design, on- and off-site content, and social signals are all integral parts of your SEO. Check our out SEO Myths Tookit we released a while back. To talk more about search engine optimization, or anything else, contact us today. 

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