Social Media Marketing Trends for 2017

To maintain a successful social media marketing strategy, organizations must monitor their tactics and plans closely, re-evaluate them constantly, and make adjustments based on the latest trends and developments. With the new year fast-approaching, now is a good time to review some social media trends to watch for in 2017.

Video Is Still Hot

Video will continue as an essential component of your social media strategy. 60% of marketers currently use video, and 73% plan to increase their use of video in the future. A big part of the video element is live video. 50% plan to use Facebook live or some other form of live video, and 50% said they want to learn more about it.

The Big Dog Will Remain Big

Facebook will continue to hold the top spot in marketer's future plans - 55% said it's their most important channel. LinkedIn was a distant second at 18%. And two-thirds plan to increase their use of Facebook. Facebook ads also dominate, with 86% of social media marketers using paid Facebook ads compared to just 18% for paid Twitter ads.

Snapchat Will Grow

Only about 5% of marketers used Snapchat in 2016, but 16% will increase their Snapchat activities, and 28% want to learn more about it. What began as a way for people to post videos and photos that disappear a few seconds after a person views them has become a marketing tool with multiple uses.

Top Social Media Marketing Concerns

9 out of 10 marketers say they want to know more about how to effectively engage their existing customers and target market on social media.

To learn more about how to use social media as a marketing tool for your association or non-profit, contact us.  We also invite you to follow us on Facebook and Twitter.