Want to reach more prospects? Have you considered the many ways you can use social media video in your exchanges with customers? To improve customer interaction through using video presentations, your business should consider finding out what options are available for your social media marketing strategy.

Thanks to our partners at Demand Metric, we're able to capture the story of where associations are in today's world of digital. We urge you to participate so that we can continue our research & share market trends with you.

Content marketing is the wave of the future, according to some. Since we've trained ourselves to ignore traditional marketing (changing the channel when commercials come on, installing AdBlock on our devices, etc.), businesses have turned to content marketing as a kind of Trojan Horse. Because a how-to blog series about caring for roses doesn't look like an ad, but it's still influencing readers to see you as a professional source. It cultivates loyalty, so that when you do ask them to follow your social media pages, share your posts, or go to your website to make a purchase, they're more likely to do so.

We just released this month's Shopper Marketing Methodology & Toolkit. This is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.