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Blog Feature

By: Aimee Pagano
March 18th, 2022

Picture a giant herd gallivanting across a grassy knoll to troughs of delicious fruit. That's what's happening with associations and HubSpot. And there's reason for it.
HubSpot is providing something that not many others in the market can provide—a one-stop solution to growth and engagement
So why HubSpot for the association market? Given HighRoad's unique position in the association marketplace, we're perfectly poised to answer this question. 
In short, there are hundreds of reasons why associations and non-profits should, at least, be considering HubSpot. I'll dive into a handful of them.

Blog Feature

By: Larissa Bateman
December 27th, 2019

There’s a natural affinity between Marketing and Sales though sometimes it's hard to see it at play. Larissa Bateman, Account Executive at HighRoad Solutions, shares how her past lives have led her to this very natural spot in the space-time continuum, balancing inbound marketing and sales. Read on for her key takeaways after participating in HubSpot’s Pipeline Generation Bootcamp.

Blog Feature

By: Lydia Arunkumar
October 4th, 2018

When preparing for your digital transformation, it is crucial to consider the role that a marketing automation platform will play, and the effect it will have on your marketing metrics. Features of a marketing automation platform generally include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities, marketing analytics and more!

Blog Feature

By: Abigail Conlon
May 5th, 2017

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This week my fellow Client Success Manager Arielle Irizarry and I joined forces to bring you the top five things you need to know about marketing automation. The buzz has shifted in the association world. A few years ago email marketing was the hot topic but now a days there is a new kid on the block, marketing automation. So what is marketing automation, how is it different from email marketing and why does it matter for associations? Here are the top five things you need to know about marketing automation and why it is changing the world of digital marketing. 

Blog Feature

By: Abigail Conlon
March 27th, 2017

In the digital landscape today, the shift from outbound to inbound marketing has proved incredibly successful for associations nationwide that have adopted this engaging and thoughtful methodology of marketing automation. Inbound marketing is a strategy focused on attracting consumers through online content, SEO, thoughtful interactions, landing pages, social media, and more. It uses forms of pull marketing and functions as entirely permission based, allowing users to come to a specific product or service – whereas outbound is focused on pushing and fighting for users' attention. By generating relevant content to specific personas at a specific time, inbound marketing has revenue generating capabilities, builds greater trust among consumers, all while providing content catered to their specific needs and wants.