Inbound Marketing may sound like the latest business buzzword, but it's here to stay and it's time to make the switch. So, how will this switch affect your business?

There are a lot of pieces that make up a complete digital marketing strategy.  The infographic below is a great checklist of all the different components needed for a major online marketing campaign.

The concept of inbound marketing first came into being 10 years ago, and it was truly revolutionary.  It changed the world of marketing and made it possible for all organizations, big and small, to compete by leveling the playing field.  While the fundamentals of inbound marketing still hold true today, the ways in which consumers find, research, and purchase products have changed.  In addition, competition for their attention has increased greatly.  Because of these changes in consumer behaviour, marketers need to adjust their inbound strategies accordingly.

Many inbound marketing problems are directly related to a business' strategy. If your plan isn't right from the start, then your results will always be lackluster. 

If you're looking for greater success with your content marketing strategies, include visuals.  It has been found that people respond better to text with images than to text only content.  The infographic below lists eight statistics that show the benefits of incorporating visuals into your content strategy.