Association Marketing

• Add methane to the already AI-infused functionality within HubSpot
• Drop in a dash of ease, speed, and accessibility into the mix
• Unlock the skill hitches from the people powering the tech
• Round out data with squishier sources like meetings and conversations

For associations, national and chapter offerings are a common pairing. Giving members and customers access to both the national and regional flavors amps the overall value of the organization. Makes perfect sense.

What's challenging when it comes to national and chapter partnerships—centralizing efforts, data, and communication so that all elements are synthesized for greatness. 

Here's where HubSpot+Spark comes in. Putting the power of national and chapters' arms under a single sign-on umbrella positions orgs to be strategic, productive, and revenue-generating at scale. 

For those on HubSpot, or interested in HubSpot, you probably already know that the CRM power player held its flagship INBOUND conference in late September. The event, which over the years has cornered the market as the innovation incubator to attend if your role sits within the rev strategy and ops space, once again didn’t disappoint.

New product launches flanked the hundreds of educational sessions from leaders and celebrities alike. While even HighRoad is still spinning from the impressive line-up of products and enhancements either natively baked in already or on their way, we’ve taken the time to let the medicine sink in so that we can isolate which shiny new trinkets are most bookmark-worthy for associations and nonprofits.