Teamwork’s a breeze with AI&U Assistants
data integration | data activation | data centralization | HubSpot for associations | AI for associations | HubSpot AI Breeze
Breeze Assistants released in 2025
Memory (built into all Breeze Assistants)
What you need: Any Hub
Are you having multiple conversations and meetings in a day and your planners and project notes are getting jumbled? Or do you just want someone who really "gets" you? Breeze steps in as your steel trap memory bank. Use it for:
- Fact-checking across conversations
- Your preferred writing style and tone
- Your brand style guide
- Your preferences
- Gleaning insights from conversations
- And much more...
Meeting Prep Assistant
What you need: Sales Hub Pro or Enterprise
Business is business. Good business comes from goal-driven meetings, consistent communication, and meaningful collaboration. But the administrative work it takes to prep for all of this can get tiresome, particularly when your schedule is filled. Aptly, this is where Meeting Prep Assistant comes in. Use it to:
- Capture attendance
- Summarize previous interactions with meeting attendees
- Suggest prep materials to head off potential areas of conflict
- Handle post-meeting follow-up (i.e. summaries, action items, next steps)
- And much more...
Ideal Customer Profile (ICP) Assistant
What you need: Marketing Hub or Enterprise
Account-based Marketing (ABM) gets even easier through this company- and org-focused assistant. The Ideal Customer Profile (ICP) embodies firmographic information at the company level, such as: industry, size, tech stack, digital maturity, just to name a few. Think of this as your top-level lead qualifier. These are the companies and orgs that you want to target based on your defined criteria. From there, you move into the personas under those ICPs. Now you're moving from our targets into the individuals you're going to interact with.
This is where the ICP Assistant comes in. Once you've loaded your ICP and your personas, your Assistant is going to roleplay and test the following in real-time prior to you even hitting the send button:
- Messaging
- Content
- Imagery
- Offers
- Campaigns
- and more...
Brand Assistant
What you need: Any Hub
Brand police, ambassadors, and managers will start to live their best lives with the Brand Assistants. Simply put, this Type A creative companion will keep your voice, imagery, style guides (just to name a few) in check across all your vehicles and channels. Specifically it will:
- Flag anything that feels off brand
- Provide helpful recommendations for brand alignment
- Keeps internal or external content or copy writers in sync
- Support content consistency and scalability
Sales Coach + Email Assistant
What you need: Sales Hub Pro or Enterprise
This virtual sideline coach gives you constructive and motivating feedback immediately following your sales call. Combined with the Email Assistant, you get feedback from your calls and help with your email follow-ups and next steps. Based on leading methodologies, your Sales Coach and Email Assistant will:
- Highlight meeting wins and strengths
- Note needs for improvements
- Make performance recommendations for your next meeting
- Draft or review your emails based on your tone and your org's brand
Align your Agents and Assistants with your vision
It's not enough that HubSpot offers dozens of highly robust, configurable native Agents and Assistants within HubSpot's Breeze Marketplace. If your org isn't finding what you want off the shelf, HubSpot's Breeze Studio allows you to either clone and configure, or start entirely from scratch based on your business requirements, processes, and brand.
About Aimee Pagano
Aimee joins HighRoad Solution with 15+ years of integrated marketing and communications experience, primarily in client-facing roles within the association and SaaS space. Her specialties include persona development, content strategy/management, lead gen and awareness campaign development, and website development/optimization.



