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Blog Feature

By: Aimee Pagano
April 29th, 2024

If you haven’t already, we recommend that you read last week’s Meet the Family: the Communicators & and the Translators for reference before diving into this blog.
We're back to explore more family dynamics under the roof of AI for associations. It’s time to meet the whimsical wonders of the AI brood.  Our AI generators and revivers are the poets, the musicians, and the artists of the family. They’re the proverbial renaissance men and women. They’re skilled in multiple musical instruments, are multi-disciplinary in their art, have published a few novels, and occassionally dabble in poetry.
These creators, who fall squarely in the category of Generative AI, have the ability to produce something entirely new, or revise based on something that already exists. 
Let’s get to know them. 

Blog Feature

By: Garra Swayne
April 3rd, 2024

Families are connected. They're committed. They're complicated. They have the right intentions but can come up short at times. But in the end, they represent support. And while family members may take on different roles and drive different dynamics within the brood, they're still best when they're functioning together as a unit. 

Most wouldn't necessarily see AI as just another family member but I do think it's fair to say, that AI—regardless of the attributes and the functions it serves—is best leveraged when perceived as smaller parts that fit into a much larger picture.

For the month of April and May, HighRoad's blogs will be dedicated to AI for associations. You'll get the skinny on their roles, sometimes their dysfunctions. But most importantly, specific uses cases that are meaningful for associations. 

Blog Feature

By: Aimee Pagano
January 18th, 2024

We, at HighRoad, are proud of our Spark integration software. After years of practice across multiple Association Management Systems, digital marketing platforms, and associations/nonprofits, we're confident that our software is making an imprint on the association industry.

Spark is the most effective way for association professionals and marketers to democratize their data and get the most out of their tech stack. And when combined with HubSpot, it's the best way for organizations to reach their goals, strategically and operationally.

But, even as a standout integration, the waters can get muddy with all of the other options out there, so let's unpack what integrations do what, what type of integrations fall short, and specifically, what makes Spark stand out from its counterparts when it comes to marketing and segmentation.

Blog Feature

By: Aimee Pagano
November 16th, 2023

Bicentennial Man. AI Artificial Intelligence. Ex Machina. iRobot. Meghan. What do these movies all have in common? Yep, you’ve got in. They’re all sci-fi films with artificially intelligent characters. Some were predicting AI before today’s AI architects were even born. Let that sink in. 
So were the writers and directors geniuses? Were they clairvoyant? Particularly for earlier movies like Short Circuit? Or were they just early innovators and visionaries without the tech that we have now? My opinion—while they had the big ideas back then, the natural evolution of tech needed to happen in order to get to AI. 
And it is here. The magic that is AI is no different than the plots in our sci-fi and fantasy films. It’s inevitable. It’s the writing on the wall. AI tech is moving at an accelerated pace. Sci fi has been normalized in our every day. 

Blog Feature

By: Aimee Pagano
September 7th, 2023

Yesterday, I had the pleasure of learning about HubSpot’s not shockingly astounding product roll-out at HubSpot’s crown jewel event—INBOUND. 
To say they hit it out of the park (and I don’t even like baseball) is an understatement. HubSpot yet again jumped 10 steps forward in the enterprise CRM space. Imagine if a Magic 8 Ball and a Genie Lamp had children. That’s exactly what HubSpot delivered today in terms of product innovation across all of its hubs.
But with all this said, the sheer number of new products and improvements is a lot to take in. Particularly for associations and nonprofits whose use cases and business models tend to stand on the fringe of the traditional B2B perimeter. New tools are fun. Shiny trinkets are cool. But do they all apply to associations—even more so, do they apply to your association and/or nonprofit?