ai-for-associations
In the enterprise for-profit world, sales teams often get droves of leads generated by often sturdy marketing teams. Some are sales-quality standard. Some are not. But the key is that there's steady volume and a systemized qualification in place from the marketing team. Sounds great, right?
Not so much for associations and nonprofits.
It's been an ongoing challenge for association sales and marketing teams to build proper smarketing programs based on association and nonprofit org charts and business models. Marketing teams are often focused on dues and program revenue—where's there's a conversion, not a close (i.e. membership , events, etc.). And Sales teams are focused on sponsorship, advertising, and other corporate programs. Both put in a great deal of effort but often don't work together on mutual goals.
Until lean marketing & communications teams get more team members who are solely dedicated to feeding the top of the funnel, or sales teams add marketing resources under their budget line, this problem won't be solved.
This is where AI comes in.
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- Add methane to the already AI-infused functionality within HubSpot
- Drop in a dash of ease, speed, and accessibility into the mix
- Unlock the skill hitches from the people powering the tech
- Round out data with squishier sources like meetings and conversations
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For associations, national and chapter offerings are a common pairing. Giving members and customers access to both the national and regional flavors amps the overall value of the organization. Makes perfect sense.
What's challenging when it comes to national and chapter partnerships—centralizing efforts, data, and communication so that all elements are synthesized for greatness.
Here's where HubSpot+Spark comes in. Putting the power of national and chapters' arms under a single sign-on umbrella positions orgs to be strategic, productive, and revenue-generating at scale.
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