ai-for-associations
Hungry Hungry Hippo was a cool game. The strategy was pretty basic. You had four different hippos all chomping down on plastic marbles. Each player had a hippo. The goal was to hit the hungry hippo at just the right time to gobble up the marbles. But, as kids, that translated to hitting the hippo lever obsessively to get as much circular yumminess as possible. Those with the fullest hippos at the end of the clock, won the round. And so on and so forth.
GenAI is a little similar. Yes, per usual, I’m oversimplifying. I’m comparing one of the most powerful and evolving technological advances in history, to a $15 Milton Bradley game from the late 70s. Yes, this is indeed happening.
But roll with me here.
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Bicentennial Man. AI Artificial Intelligence. Ex Machina. iRobot. Meghan. What do these movies all have in common? Yep, you’ve got in. They’re all sci-fi films with artificially intelligent characters. Some were predicting AI before today’s AI architects were even born. Let that sink in.
So were the writers and directors geniuses? Were they clairvoyant? Particularly for earlier movies like Short Circuit? Or were they just early innovators and visionaries without the tech that we have now? My opinion—while they had the big ideas back then, the natural evolution of tech needed to happen in order to get to AI.
And it is here. The magic that is AI is no different than the plots in our sci-fi and fantasy films. It’s inevitable. It’s the writing on the wall. AI tech is moving at an accelerated pace. Sci fi has been normalized in our every day.
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Yesterday, I had the pleasure of learning about HubSpot’s not shockingly astounding product roll-out at HubSpot’s crown jewel event—INBOUND.
To say they hit it out of the park (and I don’t even like baseball) is an understatement. HubSpot yet again jumped 10 steps forward in the enterprise CRM space. Imagine if a Magic 8 Ball and a Genie Lamp had children. That’s exactly what HubSpot delivered today in terms of product innovation across all of its hubs.
But with all this said, the sheer number of new products and improvements is a lot to take in. Particularly for associations and nonprofits whose use cases and business models tend to stand on the fringe of the traditional B2B perimeter. New tools are fun. Shiny trinkets are cool. But do they all apply to associations—even more so, do they apply to your association and/or nonprofit?
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