AI-bound: What HubSpot’s new product rollout means for associations
- What are my follow-up tasks for today?
- Who’s in the Opportunity Stage of the pipeline right now?
- Build a list of my persona segments in Chicago with 1M+ in buying power.
- What’s my forecast for Q2 of 2024?
- What campaigns are yielding the highest conversions?
- Draft a chat to help this member out.
ChatSpot is no joke for associations. Slim teams + multiple hats + increased growth goals + cyclical, time-restricted campaign windows make ChatSpot a must for association teams.
SMS (in Beta): Yes, I'm repeating myself but this is just too cool. Built natively into HubSpot under the marketing navigational menu, HubSpot's newborn will join the club in terms of integrated automation, reporting, and AI-driven messaging.
LinkedIn Sales Navigator: While the Navigator has existed for a bit, this is a much more powerful connection that allows sales teams to stream live LinkedIn intelligence directly from Sales Hub to round out prospect data. So your association sales teams can start with the data they have, and the Navigator fills in the gaps to help teams qualify and approach prospects.
Sales Hub Prospecting Workspace (in Beta): Believe me when I say, this is the feng shui of digital interfaces. It organizes all sales activities into individualized workspaces so that tasks, sequences, leads, schedules, and teams are all workable from one pane. To boot, the new Sales Hub has streamlined contact creation, lead graduation, reporting, and deal analytics.
Keep in mind, while a good portion of the products are available now (shout-out to the AI meta-description builder I used for this blog...mind blown), some of these features are either in progress or in beta. Keep tabs on availability at hubspot.com/new. There are waitlists that you can get on right now.
About Aimee Pagano
Aimee joins HighRoad Solution with 15+ years of integrated marketing and communications experience, primarily in client-facing roles within the association and SaaS space. Her specialties include persona development, content strategy/management, lead gen and awareness campaign development, and website development/optimization.